News and Announcements

Announcing the Launch of Empower Group O Care
The Red Cross is thrilled to introduce Empower Group O Care, an innovative initiative set to tackle one of the most pressing issues in transfusion medicine today – ensuring a sustainable and reliable supply of O negative Red Blood Cells. As an industry leader with extensive expertise in transfusion medicine, we are championing responsible stewardship practices of both O negative and O positive blood through ongoing educational events and supportive hospital resources, including toolkits and reference documents.
Empower Group O Care underscores our collective obligation to act now to ensure life-saving blood products are consistently available to those who need them most. Join us as we work together to better steward this vital blood supply and support improved patient outcomes.

Exploring the Future of Cell and Gene Therapy: An Interview with Martin Villapudua
In the latest edition of AABB’s CellSource newsletter, Christina M. Celluzzi, sits down with Martin Villapudua, the director of product development and implementation at the American Red Cross. Together, they delve into the evolving landscape of cell and gene therapy and the innovations shaping its future.
Read the full article to gain insights into the advancements and challenges in CGT, and discover how these developments are paving the way for new therapeutic possibilities.
Events
Gaining Insights Through Group O Auditing
Speaker: Becki Blake
Date: May 15
Developing the Future Leaders of Transfusion Medicine
Speaker: Lorraine Blagg EdD, MA,MLS(ASCP)CMSBB, AHI(AMT) The Johns Hopkins Hospital
Date: June 5
From Lab to Life: Transformative Research in TransfusionInnovation at the American Red Cross
Speaker: Bethany Brown, PhD, MSCS
American Red Cross | Holland Laboratory Intermediate
Date: June 19
Media Messaging Toolkit
The American Red Cross welcomes participation of our hospital partners in the recruitment of blood donors, especially in times of critical shortages. For your convenience, we have made available prepared messaging and graphics that can be used to promote the need for blood donations.
PLUS Online
An Educational Resource for Transfusion Medicine
Hemoglobin-Based Oxygen Carriers – Are We There Yet?
Jahr and colleagues1 recently summarized the history of hemoglobin-based oxygen carriers (HBOCs) to the present day, comparing biochemical and biophysical properties, safety concerns, and therapeutic potential as alternatives to packed red blood cell (PRBC) transfusions. HBOCs have been investigated for nearly a century as synthetic oxygen carriers in situations including the unavailability of rare antigen-negative […]
Continue ReadingProphylactic red blood cell matching in patients with sickle cell disease (SCD) and transfusion-dependent thalassemia (TDT)
The January 2025 issue of the British Journal of Haematology (BJHAEM) published an updated evidence-based guideline for red blood cell antigen matching in patients with hemoglobinopathies.1 Alloimmunization to red blood cell antigens has been linked to patient morbidity and mortality in patients with sickle cell disease (SCD) and transfusion-dependent thalassemia (TDT). The practice of transfusing […]
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